MPM — The Relaunch

Together with producer Alex Christensen, MPM Music brought ATC back to the international live stage. As the booking and management partner behind the project, MPM has accompanied the new chapter of ATC and continues to bring the act to audiences and stages around the world.

For the creative development of the new line-up, Gabriela Gottschalk was brought on board to personally select and bring together the performers, support their artistic development, and shape the choreography, staging and live performance of the group.

Creative / Artistic Director

As the creative soul behind ATC, Gabriela Gottschalk guides and inspires the artists on their journey of artistic growth, shaping the staging and creative direction of their live performances. Drawing on her own extensive experience as a recording and performing artist – including her years with Hot Banditoz and Universal Records – she passes on her knowledge, instinct and passion to a new generation of performers. Her creative vision brings the individual personalities together as one powerful unit, elevating their live performance and bringing the unique energy of ATC to stages around the world.

Joining forces with Memson - MXD – AI creative artist and conceptionist – Gabriela is taking ATC's relaunch one step into the future. Because when your artists are spread around the world, why not bring them together on one Planet Pop? Blending creativity with AI and digital storytelling, their different personalities, nationalities and destinations become part of one visual universe – connecting the artists, their stories and their upcoming international performances. Around the world, on stage and beyond.

Because if ATC has always been "Around the World", it might just be time to give them their own planet.